Why
haven’t you heard of these link sources before? You have. But you’ve probably
been told they are a waste of time by your Web developer, who claims these big,
popular sites aren’t us33eful for Google optimization.
The
reason is that most powerhouse social media sites like Facebook and YouTube put
a small piece of code called ‘the no follow’ tag into most areas of their site.
As the name implies, the ‘no follow’ tells search engines: if someone tries to
build backlinks to their site from here, don’t follow it. Instead, ignore it.
This
was and is done to prevent spammers. If you didn’t have the ‘no-follow’ tag,
spammers would create thousands of Facebook profiles, LinkedIn profiles, and
YouTube accounts just to link those sites back to their website. The ‘no-follow’
breaks the connection you are trying to make between one website and the next,
defeating the purpose of a link from the perspective of Google optimization (people
can of course still click the link and visit your site directly).
But it’s a fallacy that all social media sites have no-follows. In fact, many sites provide juicy link
opportunities. You just need to find them. And we did.
These
are all real links, and are entirely legitimate and approved for optimization
by Google.
We
recommend creating profiles for key employees and founders. Be sure to add
custom links with anchor text (“anchor text” is the actual words that
comprise the link23. You want these to be search terms for which you
want to be found, not your name or company name. This anchor text helps Google
determine what other sites think your site is about) . Your profile link on
Google Profiles will be devoid of a no – follow and you can add much additional
information along with the link including videos and photos. These profiles are
especially important now that Google Plus has launched.
Create
a local business listing for all of your offices. Use target keywords in the
profile and description fields. This is a great source that is devoid of no –
follows and has high visibility in the search results. A Powerful, easy, and
effective place to build backlinks.
Build
a company profile, as well as individual profiles for key employees and
founders. Select “Other” when setting your first web site link to create custom
anchor text. Also take advantage of the two additional links available, but no
custom anchor text is allowed.
Digg
is great for traffic generation, and while not the powerhouse it once was, is
still a large community. Plus, you can submit articles you want to promote, and
links to those articles are followed by search engines.
Even
if you’re not a check-in maniac, you should set up Foursquare profiles, as the
link you associate with your account is followed.
An
article submission site in the Digg vein. Very active with highly engaged
users. The links you submit will be devoid of the no – follow attribute.
Create
as many Squidoo “lenses” as you like, about any topic. A lens typically
consists of a blog post-esque article, with links to other recommended sources.
An
article discovery site that’s exceedingly busy and popular. Drives significant
eyeballs all around the Web. Submitted links are followed.
Even
if you don’t know a burger from a baba ganoush, create a profile on Yelp. The
link in your profile is followed. Links in comments, however, are no-follow.
This
local business portal allows you to create a profile for your business and is
devoid of the no – follow attribute. Use target keywords in the profile and
description fields, and anchor text if possible.
Create
a custom YouTube channel for your company . While comments and any links you
include in your description will have the rel=”nofollow” attribute, YouTube
gives you a link in your profile that is devoid of no – follow.
Article
submission is becoming a bit dated in terms of Google optimization and building
backlinks. Large content repositories like this and Hubpages (below) may have
been devalued somewhat in Google’s most recent “Panda” overhaul of its
algorithm. But you can use this site to recycle blog posts that you have
published elsewhere, and pick up an additional link.
Write
articles on topics of your choosing, with custom links and anchor text .
Significant link potential here. Devalued a bit in Google’s new Panda update.
Also
in the Digg and Reddit category. You get a link in your profile , and you can
submit news stories and articles. All article links are followed.
When
You Build Backlinks Be
When
it comes to Google Places, Local Listings, LinkedIn and basically all your
social pages and profiles, a complete profile is much more powerful than an
incomplete one. It’s just more information that search engines can use to
figure out what you and your website are about. So fill out all the details and
include your main keywords in those profiles (for example, ‘we are a landscape
company from Dallas specializing in large commercial and educational
institution projects’).
All
of this takes a bit of time and grunt work, but if you do it Google will have a
richer collection of sites pointing back to yours in a consistent, powerful
way.
See Also :
What is affiliate Marketing & How does it works ?
See Also :
What is affiliate Marketing & How does it works ?
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